© Copyright – Establishingabroad.com
Is the End of the German Beer Industry Near?

Is the End of the German Beer Industry Near?

Publicerat av Tony Harkén Monday, 14 January 2013.

Germany's beer industry is shrinking -- for a multitude of reasons.

The country is undergoing significant demographic changes characterized by a rapidly aging population and low fertility rate.

Moreover, the frequency of beer consumption is falling even as beer is viewed by some consumers as a low-end and high-calorie drink. Indeed, many Germans these days prefer wine to beer.

But the German beer industry is not disappearing, and some experts suggest a number of steps that can be taken to shore it up.

Read the full story - Is the End of the German Beer Industry Near?

Publicerat av

Tony Harkén

tyskland

Time in Tyskland

DE - Time