The Brazilian Institute of Tourism (Embratur) and Google chose the United States, the second largest emitter of tourists to Brazil, to launch the new Brazilian channel on YouTube, now available at the address www.youtube.com/visitbrasil
The new channel, developed in partnership with Google, will help foreign tourists in planning their trips to Brazil, interactively, with images, videos and detailed information about what to do in the country. By accessing the page, the tourist will respond only four questions: when the tourist will come to Brazil, how many days will stay, with whom and what is the main interest (shopping, entertainment, sports, beach, nature and culture). From there, the tool will provide a list of destinations and attractions to the visitor.
For the International Markets Director of Embratur, Marcelo Pedroso, the Brand Channel is marked by the convergence of various technologies on a single channel. "Tourists can watch videos posted by other visitors, showing the location of destinations in Google Maps, receive tips available on TripAdvisor and, ultimately, share their selection with friends on Facebook," said Pedroso.
The presence of computers in Brazilian households has tripled in the last decade. Read more