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Companies and the Social Media

Companies and the Social Media

Publicerat av Tony Harkén Saturday, 10 March 2012.

Grant Thornton has conducted a study showing that companies in emerging economies are in the forefront of social media. The study was conducted with executives in 39 countries.

According to Grant Thornton the following results was found:

• 53% of companies in Latin America and half of the companies in the BRIC countries are using the social media, despite a lower internet use in general.

• 40% of Swedish companies use the social media, which is slightly higher than the EU average (35%)

• 97% of Swedish business leaders read a newspaper at least three days a week and nine out of ten choose the newspaper as a news source over other media.

Currently, more than 75 percent of the companies in Latin America have plans to increase the use of social media, but only two thirds of the companies in the EU. Internet use is still lower in emerging countries compared to Europe. One of several benefits China and other populous countries have is the number of internet users.

Global companies are using the social media primarily for:

Advertising (53%)

Customer Communications (51%)

Recruitment (43%)

Markets worldwide, however, have different priorities but advertising is also the most common choice in Sweden and the EU.

Publicerat av

Tony Harkén

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