Only four out of ten small business owners in Sweden believe in increased sales during 2012, according to a new survey by Trygg-Hansa.
This is a big change since September, when a similar survey showed that 67 percent of small businesses anticipated increased sales.
- The difference is evident in how small sized companies look at developments in 2012 compared with last fall. In our experience, small sized companies are the ones that do best when the economy turns, so this is a clear sign of waning optimism, says Ing-Marie Gustafsson, head of customer services in relation to small sized companies at Trygg-Hansa.
The survey also shows that 11 percent of the small business owners plan to increase the number of employees during the year, a decrease of 2 percentage points since September last year.
About the survey
In February 2012,Trygg-Hansa conducted a study through the research firm YouGov. A total of 506 small business owners responded to the survey. Trygg-Hansa insures more than 58 000 small sized companies in Sweden.
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